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Digital Brand Management

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case study
case study

 

Geschaeftsfelder: Digital Brand Management

Case study: Allianz

Virtual Identity developed a corporate design management platform for Allianz. This tool is used by Allianz subsidiaries in over 70 countries to effectively manage their family of brands.

The Web is used to increase the transparency and efficiency of Allianz’s global communications. From a technical standpoint, the VI solution is very versatile and scalable. The system is based on a standardised multi-tier architecture. The framework provides services for user and rights administration, monitoring, object management and file conversion.

Virtual Identity’s Consulting, Design and Implementation departments were in charge of his project from the beginning.

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