Case study: Siemens
brandville is the global marketing management platform of the Siemens Corporation.
In this solution, the internet is used to ensure that consistent and up-to-date strategic information and guidelines are available to all locations around the globe. The platform also promotes the creative development of the Siemens brand thanks to its community-building feature. This convenient platform makes it possible for over 25,000 registered users to work together – with no complications.
brandville was fully integrated in the company’s existing system architecture. All applications are browser-based and therefore user-friendly. Virtual Identity led this project from the initial strategic planning phase to its group-wide implementation. The dedicated service team at VI has kept this platform running smoothly since 1999.
