BUSINESS AREAS

Marketing Communication and Sales

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The Internet offers marketing and communication experts numerous opportunities to achieve their strategic and operative objectives efficiently. Primarily, the global and direct dialog with potential customers enables companies to reach new target groups, to strengthen customer relations and to better understand the needs of their interest groups.

Virtual Identity supports clients in using the potential of the Internet to achieve their objectives.

Services

Market research
Segmentation of target groups, identification of information needs and research behavior of addressed target groups.
Consulting
Analysis of potential, development of strategies and tactics to use digital media effectively to achieve marketing and distribution objectives.
Social Media Marketing
Conceptional design and implementation of social media campaigns.
Search engine optimization
Editorial and technical optimization of web appearances to improve search engine rankings.
Website development
Conceptional design, technical development and operation of marketing-oriented websites.
CRM inclusion
Optimization of existing CRM processes and inclusion of CRM systems.
Performance control
Conceptional design and implementation of models to control the efficiency of the applied strategy. Continuous monitoring and analysis of implemented measures.

Referenzen

Kontakt

Ralf Heller

Ralf Heller is member of the board of management
and founder of the Virtual Identity AG.

Wissen

Blog: About Virtual Identity

On this topic blog, our experts reflect on the development of brand and company identities and their interest group specific communication in the virtual environment.

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