BUSINESS AREAS

Marketing Communication and Sales

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Geschaeftsfelder: Marketing Communication

C.H. Beck

The C.H. Beck Verlagsgruppe intended to merge its own e-commerce solution with the one of Schweitzer Sortiment. The objective was to develop a common online shop for both publishing houses in a consistent design and to become the top-selling online shop of specialized publications in the area of law, tax and economy.

Based on these requirements, Virtual Identity developed a common e-commerce solution. A customized maintenance tool facilitates the administration of the shop and its extensive product portfolio.

Ever growing numbers of users and increasing turnover after the implementation of the online shop www.beck-shop.de turned C.H. Beck into a well-known brand name.

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