Infineon
Infineon required a consolidation of its country websites on a single, international platform. Additionally, a cost efficient and comprehensive presentation of the broad range of products should be included as a sales-promotional measure.
The final solution was one central platform with a clear separation between product and corporate information. A special focus has been set on the target groups, specifically concerning the tonality of the content itself, to achieve a sales-promotional effect.
The new online distribution channel proved to be perfectly aligned with the requirements of the target group. About 40% of the former operating costs have been saved after the implementation of the new website of Infineon AG.
