MAN commercial vehicles
Die MAN Nutzfahrzeuge Group faced the challenge to develop and implement a vehicle configurator in the existing website. The goal consisted in maintaining a clear separation between marketing messages and product information.
According to the requirements, Virtual Identity developed a configurator which offers points of access for different target groups. This ensures that the requirements of these interest groups are met.
After the launch of the configurator MAN Nutzfahrzeuge Group has experienced a significant increase of leads. Additionally, the configurator has become an important tool in customer service.
