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Geschaeftsfelder: Marketing Communication

HypoVereinsbank

For the Munich Lego tower world record attempt, HypoVereinsbank used Social Media to create a virtual home for its estimated 800 fans.

HypoVereinsbank

The banner on the HypoVereinsbank website directs users<br />to the Facebook fan page of the Lego Tower event. Pictures taken by fans and official albums of the event.<br /><br /> The fan page informed about the developments of the world record<br />attempt in building a tower of Lego bricks.
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