Munich, 22 January 2007
Virtual Identity designed and implemented the relaunch for the online portals of "COMPUTER ZEITUNG", "LANline" and "Windows IT Pro" together with Konradin IT-Verlag. The aim was to strengthen the independent brands of these specialised publications within and through the online medium.
The optimised interplay of print and online content is aimed to strengthen reader loyalty and draw more visitors to the portals. The new websites contain specialised content geared to their target audiences and offer IT firms a premium environment for advertisements. A "scored leads" concept was developed especially for this project. This makes it possible to track the information needs of IT portal users and supply personalised content on the basis of this data.
Virtual Identity developed the concept, visual identity and technical platform for the new magazine portals www.computerzeitung.de, www.lanline.de and www.windowsitpro.de in collaboration with Konradin IT-Verlag.
About Konradin IT-Verlag
Konradin IT-Verlag targets corporate IT professionals with its print publications COMPUTER ZEITUNG (published weekly, approx. 55,000 issues/week), LANline (monthly magazine, around 53,000 copies and issues on special topics) and Windows IT Pro (monthly magazine, around 25,000 copies), as well as NT Administrator (subscription newsletter). Konradin IT-Verlag also offers an extensive series of conferences for this audience. Based in Leinfelden-Echterdingen, Konradin IT-Verlag is part of the Konradin Media Group.
About Virtual Identity
Virtual Identity connects brands and companies with our networked society. Founded in 1995, the agency develops Web-based solutions for brand management and corporate communication. Virtual Identity has around 50 employees at its offices in Freiburg and Munich. Clients include: Allianz, BASF, HypoVereinsbank, Lexware, SAP, Siemens, Swiss Re und Vitra.
