Munich, 15 February 2007
Virtual Identity designed the relaunch of the Siemens AG corporate website. The new corporate website is now available online at www.siemens.com.
The main purpose of the redesign was to target business clients more effectively. The new homepage will feature alternating innovative product developments, the latest products and news about the Siemens corporation to catch people’s attention. Interested users can communicate with Siemens directly through the site. The leitmotif of the new website is communication provided by Siemens’ employees. For example, project managers describe their work in a "project diary" – providing information on Siemens technology from experts, for experts.
Virtual Identity – Siemens AG’s lead agency for internet applications since 2001 – developed the thematic and design concept for this project.
About Siemens
Siemens (Berlin and Munich) is one of the world’s leading companies in the areas of electronics and electrical engineering. Around 475,000 employees (including non-continuing operations) develop and manufacture products, design and install systems and facilities, and offer customised solutions for individual requirements. For over 155 years, Siemens has provided customers in around 190 countries with business and technical solutions based on innovations and extensive expertise. The company is active in the areas of Information and Communications, Automation and Control, Power, Transportation, Medical and Lighting. During the 2006 fiscal year, the company generated revenue of €87.3 billion for after-tax earnings of €3.033 billion. For more information, go to www.siemens.com.
About Virtual Identity
Virtual Identity connects brands and companies with our networked society. Founded in 1995, the agency develops Web-based solutions for brand management and corporate communication. Virtual Identity has around 50 employees at its offices in Freiburg and Munich. Clients include: Allianz, BASF, HypoVereinsbank, Lexware, SAP, Siemens, Swiss Re and Vitra.
