Munich, 3 April 2007
The Siemens corporate website (www.siemens.com) was ranked number one in the new Financial Times/Bowen Craggs Index. The utility of the corporate websites is assessed based on the quality of content and services offered to the companies’ typical target audiences. The study examined the websites of the 20 largest companies in the United States, Europe and the rest of the world respectively according to market value.
The megacity features on the Siemens website were given special mention in the evaluation. A Google Map mash-up is used to present Siemens references in New York and Shanghai. According to the authors of the study, this application of state-of-the-art Web technologies to communicate key company messages demonstrates Siemens' ability to effectively utilise the strengths of the medium and adapt quickly to the latest developments.
Virtual Identity has supported Siemens since 2001 in the concept creation and enhancement of the corporate website www.siemens.com. The agency was responsible for the design and concept creation of the new site during the relaunch in early 2007, including the megacity feature.
About Siemens
Siemens (Berlin and Munich) is one of the world’s leading companies in the areas of electronics and electrical engineering. Around 475,000 employees (including non-continuing operations) develop and manufacture products, design and install systems and facilities, and offer customised solutions for individual requirements. For over 155 years, Siemens has provided customers in around 190 countries with business and technical solutions based on innovations and extensive expertise. The company is active in the areas of Information and Communications, Automation and Control, Power, Transportation, Medical and Lighting. During the 2006 fiscal year, the company generated revenue of €87.3 billion for after-tax earnings of €3.033 billion. For more information, go to www.siemens.com.
About Virtual Identity
Virtual Identity connects brands and companies with our networked society. Founded in 1995, the agency develops Web-based solutions for brand management and corporate communication. Virtual Identity has around 50 employees at its offices in Freiburg and Munich. Clients include: Allianz, BASF, HypoVereinsbank, Lexware, SAP, Siemens, Swiss Re and Vitra.
