Munich, 14 September 2007
Virtual Identity created the concept and design for the Evonik Industries website and was also responsible for its technical implementation. The website is the first example of the online design, which will be rolled out on the 100 Evonik Industries websites over the coming months.
The focus of the corporate website is to present the newly created industrial group in a brand-compliant way. Designated categories are created to effectively address the press, job applicants and investors. To differentiate this website from other complex and overloaded ones in the industry, Evonik Industries specifically kept its content short and to the point.
Virtual Identity also worked with the branding agency XEO to create a brand portal for Evonik Industries. The brand portal targets communication specialists as well as people interested in the brand. Evonik Industries’ suppliers can also access the latest information on the new brand around the clock, thus accelerating and ensuring the high quality of brand implementation processes.
Virtual Identity has implemented over 1,000 internet projects since its foundation. The brand launch project for Evonik Industries clearly stands out among the rest. The strict confidentiality surrounding the brand launch made this project especially challenging. Virtual Identity also worked closely with the company's employees and partners throughout this intense project. The main factors which contributed to the success of this project were the effective coordination on the part of Group Marketing and excellent cooperation between all partners – all in all, an unconventional project.
About Evonik Industries
Evonik Industries AG is a creative industrial group based in Germany which operates in three innovative, high-profit business areas: Chemicals, Energy and Real Estate. Evonik is a global leader in specialty chemicals, an expert in power generation from hard coal and renewable energies, and one of the largest private residential real estate companies in Germany. Our strengths lie in our creativity, specialisation, continuous self-renewal and reliability.
Evonik Industries operates in over 100 countries around the world and has around 43,000 employees. In 2006, the company generated sales of around €1.2 billion. Evonik Industries aims to enter the capital market in the first half of 2008.
www.evonik.de
About Virtual Identity
Virtual Identity connects brands and companies with our networked society. Founded in 1995, the agency develops Web-based solutions for brand management and corporate communication. Virtual Identity has around 60 employees at its offices in Freiburg, Munich and Berlin. Clients include: Allianz, Festo, Haufe Mediengruppe, HypoVereinsbank, Infineon, Lexware, MAN, SAP, Siemens and Vitra.
