Munich/Freiburg, 7 December 2007
The redesigned real estate portal Immowelt.de has been online since October. The aim of the relaunch was to guide users through the site based on their specific requirements and design search functions which delivered results far more relevant to users. The new search according to living styles corresponds to the latest Immowelt.de campaign.
The revised website also features valuable background information, such as facts and figures on the local real estate market. Interested users can find all the details they need on their (new) city, including helpful statistics on rental and sale prices. Available properties are presented using multimedia technologies, including slide shows, aerial views, neighbourhood maps and videos.
Virtual Identity was responsible for the revised concept and platform design.
About Immowelt.de
Immowelt.de is one of the most popular real estate portals on the internet, with 200 million page impressions and 40 million exposés accessed each month, and over 600,000 listed properties. The website is operated by the Nuremburg-based Immowelt AG, a firm which has supplied software and internet solutions to the real estate industry since 1991. The Immowelt Media Network supplies the regional online real estate categories for leading German newspapers such as the WAZ, Münchner Merkur, Tagesspiegel and Südkurier. Immowelt is also an exclusive partner to over 50 newspaper portals throughout Germany.
About Virtual Identity
Virtual Identity connects brands and companies with our networked society. Founded in 1995, the agency develops Web-based solutions for brand management and corporate communication. Virtual Identity has around 70 employees at its offices in Freiburg, Munich and Berlin. Clients include: Allianz, Carl Zeiss, Evonik Industries, Festo, Haufe Mediengruppe, HypoVereinsbank, Infineon, Lexware, MAN, SAP, Siemens and Vitra.
