Freiburg, 17 March 2008
The Swiss health care group Roche commissioned Virtual Identity to redesign its international website. The aim of the comprehensive revision is to create a website which would effectively address all target audiences while conveying the Roche brand values in an appropriate way.
Virtual Identity is helping Roche reposition the corporate website in the first project phase. In the course of this relaunch, the agency’s Freiburg office will develop a new conceptual framework for the website. The other Roche websites will be adapted in line with this concept in the next phase of the project.
Virtual Identity will support Roche in the creation of guidelines as well as the roll-out process. The preliminary results of this collaboration will be visible online sometime this year.
About Roche
Roche, based in Basel, Switzerland, is one of the world’s leading research-focused health care companies in the areas of pharmaceuticals and diagnostics. As the world's largest biotech firm and an innovator of products and services for the early detection, prevention, diagnosis and treatment of diseases, the Group contributes on a broad range of fronts to improving people’s health and quality of life. Roche is the world leader in in-vitro diagnostics and drugs for cancer and transplantation, and is a market leader in virology. It is also active in other major therapeutic areas, such as autoimmune diseases, inflammatory and metabolic disorders and diseases of the central nervous system. In 2007, sales by the Pharmaceuticals Division totalled 36.8 billion francs, and the Diagnostics Division posted sales of 9.3 billion francs. Roche has R&D agreements and strategic alliances with numerous partners, including majority ownership interests in Genentech and Chugai, and invested over 8 billion francs in R&D in 2007. Roche employs about 79,000 people worldwide.
About Virtual Identity
Virtual Identity connects brands and companies with our networked society. Founded in 1995, the agency develops Web-based solutions for brand management and corporate communication. Virtual Identity has around 70 employees at its offices in Freiburg, Munich and Berlin. Clients include: Allianz, Carl Zeiss, Evonik Industries, Festo, Haufe Mediengruppe, HypoVereinsbank, Infineon, Lexware, MAN, SAP, Siemens and Vitra.
