Munich, 4 April 2008
Munich, 4 April 2008. For the second time in a row, the Siemens corporate website topped the recently released Financial Times Bowen/Craggs Index.
The study examined the websites of the 75 largest companies in the United States, Europe and the rest of the world according to market value. The utility of the corporate websites is assessed based on the quality of content and services offered to the companies’ typical target audiences.
The authors of the study attributed the top ranking of the Siemens website to the key role that the Web plays as a central means for providing and enabling information, communication and services. Special emphasis was placed on the website’s increased appeal due to the integration of numerous multimedia elements over the past year. The structure and functionality, which were evaluated as being outstanding, solid and rational in the previous year’s study, remained unchanged.
Since 2001, Virtual Identity has supported Siemens in the concept creation and continued development of www.siemens.com. The website was extensively revised during a relaunch last year. Virtual Identity was responsible for the design and concept creation of the new site.
About Siemens
Siemens (Berlin and Munich) is one of the world’s leading companies in the areas of electronics and electrical engineering. The group also serves the industrial, energy and health sectors. Around 400,000 employees (in continuing operations) develop and manufacture products, design and install systems and facilities, and offer customised solutions for individual requirements. For over 160 years, Siemens has represented technical achievements, innovation, quality, reliability and an international focus. During the 2007 fiscal year, Siemens generated revenue of €72.4 billion and income from continuing operations of €3.9 billion (IFRS).
About Virtual Identity
Virtual Identity connects brands and companies with our networked society. Founded in 1995, the agency develops Web-based solutions for brand management and corporate communication. Virtual Identity has around 70 employees at its offices in Freiburg, Munich and Berlin. Clients include: Allianz, Carl Zeiss, Evonik Industries, Festo, Haufe Mediengruppe, HypoVereinsbank, Infineon, Lexware, MAN, SAP, Siemens and Vitra.
