Munich, 7 April 2008
Munich, 7 April 2008. Carl Zeiss awards the advisory mandate to Virtual Identity.
The aim of this collaboration is to identify and maximise the potential of the World Wide Web for Carl Zeiss. In this project, Virtual Identity is responsible for developing concepts for the strategic management of all Carl Zeiss Web activities, whether internal or external, as well as a global, customer-oriented Web architecture and the corresponding technical infrastructure.
Virtual Identity was able to beat out several prominent consulting firms in a lengthy bidding process. "We were very impressed by Virtual Identity’s expertise in strategic Web management methods," said Uwe Grunewald, the responsible project manager at Carl Zeiss. “This first shared project laid the foundation for our long-term strategic partnership."
The basis for the implementation is the Web Value Model developed by Virtual Identity. It incorporates all value-relevant dimensions of Web activities and helps employees to optimise these processes continuously. The main purpose of this project involves the group-wide implementation of this model and its corresponding management processes.
About Carl Zeiss
Carl Zeiss is one of the world's leading international groups in the optical and optoelectronic industries. Carl Zeiss is based in Oberkochen, Baden-Württemberg, Germany. The group’s divisions are usually ranked number one or two in the strategic markets of Medical and Research Solutions, Industrial Solutions and Lifestyle Products. The products and services offered by the independent units focus on the areas of biomedical research, medical technologies and system solutions for the semiconductor, automotive and mechanical engineering industries. Millions of people around the world encounter the name Zeiss at planetariums and through high-quality consumer products, such as camera lenses and binoculars. The Carl Zeiss Group, which is wholly owned by the Carl Zeiss Foundation, generated revenue of €2,604 million (30 September) during the 2006/07 fiscal year. The Group has around 12,300 employees worldwide, with 4,300 outside of Germany. The Group is represented in over 30 countries and has production facilities in Europe, America and Asia. The eye-care business is handled by Carl Zeiss Vision International GmbH, which is currently the number two among global eyeglass lens producers. This company is owned in equal parts by Carl Zeiss AG and a financial partner.
About Virtual Identity
Virtual Identity connects brands and companies with our networked society. Founded in 1995, the agency develops Web-based solutions for brand management and corporate communication. Virtual Identity has around 70 employees at its offices in Freiburg, Munich and Berlin. Clients include: Allianz, Carl Zeiss, Evonik Industries, Festo, Haufe Mediengruppe, HypoVereinsbank, Infineon, Lexware, MAN, SAP, Siemens and Vitra.
