Munich, 19 May 2008
Munich, 19 May 2008. Virtual Identity supported Lufthansa in the design and implementation of a Web-based brand management solution. The new system is now available to Lufthansa employees and external partners who work with the brand. The aim of the project was to create an effective tool for brand and design management.
The new brand management system strengthens the internal and external perception of the Lufthansa brand. It brings the brand to life for employees and promotes the active cooperation and collaboration of the global brand community. This new and interactive system offers an outstanding user experience, with intuitive navigation options and a clear structure to simplify complex content. It provides comprehensive information on the brand values, architecture and history, brand and design guidelines as well as various options to download automatically generated design templates and selected design elements. The platform helps to strengthen the presence of the Lufthansa brand in the working lives of employees and external brand partners.
Virtual Identity was responsible for creating the thematic, visual and technical concepts for the project as well as implementing the overall system.
About Lufthansa
Deutsche Lufthansa AG is a global aviation company with over 400 corporate affiliates and associated companies. The group’s operations are divided up into five different segments: Lufthansa Passage Airlines is the core of the group. The other business areas are Logistics, Technology, IT Services and Catering. The group employed an average of 100,779 people in 2007 and generated revenue of around €22.4 billion.
About Virtual Identity
Virtual Identity connects brands and companies with our networked society. Founded in 1995, the agency develops Web-based solutions for brand management and corporate communication. Virtual Identity has around 70 employees at its offices in Freiburg, Munich and Berlin. Clients include: Allianz, Carl Zeiss, Evonik Industries, Festo, Haufe Mediengruppe, HypoVereinsbank, Infineon, Lexware, MAN, SAP, Siemens and Vitra.
