Munich, 27 May 2008
Munich, 27 May 2008. Virtual Identity assisted Festo – one of the world’s leading providers of automation technology – to design and implement a new corporate website. This project involved systematic considerations and new approaches to the company's strategy, structure, design, content and services. The pilot version of the global website www.festo.de is now available online.
One of the aims of this project was to apply Festo’s strong brand identity to the online medium. Another was to ensure that the website’s potential as a business platform was used to the fullest extent, which involved designing the entire online presence in line with the needs of Festo’s customers. This website promotes a dialogue with all relevant target audiences by providing the services and tools they need. The new site uses the Web as an information, communication and sales channel for the company.
The relaunch provides users with comprehensive and systematically structured information on Festo’s products, solutions and services. In addition to the completely updated design, the website features intuitive navigation options and enables users to contact the right company representatives quickly and conveniently. The online shop was redesigned and enhanced with a few helpful options, making it even easier to use.
Before starting work on the new website, an analysis was conducted to determine the exact needs of the users and identify the potential for optimising the existing site. This was done through a user survey and eye-tracking test. The resulting data and Festo’s online communication strategy provided the basis for the new website design.
Virtual Identity was responsible for the requirements analysis, concept creation and online design for this project.
About Festo
Festo is one of the world’s leading providers of automation technology. This independent, family-owned company was founded in 1925 and is based in Esslingen am Neckar. With its innovations and solutions expertise in the area of pneumatics and unique range of industrial educational and training programmes, Festo has become the leading performer in its industry. The Festo Group has a strong international presence, with around 12,800 employees at 250 locations around the world. Over 300,000 industrial clients trust Festo's problem-solving capabilities. The company offers over 30,000 different products and systems for pneumatic and electric automation technologies for use in factory and process automation.
About Virtual Identity
Virtual Identity connects brands and companies with our networked society. Founded in 1995, the agency develops Web-based solutions for brand management and corporate communication. Virtual Identity has around 70 employees at its offices in Freiburg, Munich and Berlin. Clients include: Allianz, Carl Zeiss, Evonik Industries, Festo, Haufe Mediengruppe, HypoVereinsbank, Infineon, Lexware, MAN, SAP, Siemens and Vitra.
