Munich, 03 February 2009
Munich, 3 February 2009. Virtual Identity designed the relaunch of the corporate website for Allianz – one of the world’s leading service providers in the areas of insurance, banking and asset management. The new website is now online at www.allianz.com.
The aim of the project was to highlight the global work of Allianz.com in the Allianz websites around the world, thus providing specific support to both corporate and business audiences.
Today, Allianz's global product and solution portfolio is presented using sample case studies and specific customer projects – in addition to relevant local contact information.
In addition to helping users find Allianz's local products and solutions, the global website provides information and services to investors, media representatives and potential applicants. The website targets these individuals more directly and gives them quick access to the specific information they need.
The latest Group news, commitments and projects will be featured on the website and periodically updated in order to provide consistent communication which enhances the brand profile.
Virtual Identity supported Allianz by conducting the requirements analysis, creating the thematic and design concepts for the website and assisting in implementation.
About Allianz
Allianz Group is one of the world’s leading service providers in the areas of insurance, banking and asset management. Allianz is the German market leader in the insurance sector, with over 80 million customers in around 70 countries. The respectability, service and expertise Allianz is known for is due to the strong commitment from the company’s 182,171 employees (as of 30 September 2008). In the 2007 fiscal year, Allianz Group generated around 102 billion euros in total sales. Allianz is one of the world's largest asset managers and manages capital investments totalling 765 billion euros.
About Virtual Identity
Virtual Identity connects brands and companies with our networked society. Founded in 1995, the agency develops Web-based solutions for brand management and corporate communication. Virtual Identity has around 80 employees at its offices in Freiburg, Munich and Berlin. Clients include: Allianz, Evonik Industries, Festo, Haufe Mediengruppe, HypoVereinsbank, Infineon, Lexware, MAN, SAP and Siemens.
