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Creating identity for your business

Business Magazine 01/2004

The Internet has a growing impact on the way companies communicate with each other and with their customers. The optimal internal and external presentation of a company on the Internet has become a major factor for companies' success.

Virtual Identity AG is a leading full service provider of enterprise and target group portals as well as web-based corporate design management systems. It has received many national and international awards for its successful and innovative ebusiness solutions since its foundation in 1995.

Comprehensive competences and experience in the areas of business consulting, system integration, and e-branding have made Virtual Identity a reliable partner for many well-known companies in Germany as well as worldwide. Virtual Identity helps to create sustainable value for its customers by offering interdisciplinary services. Its solutions are always based on a combination of its core competences. Virtual Identity's dedicated team of specialists design customised solutions.

"When starting a new project we map out the route in close cooperation with our customer," explains Mr. Möbes about the holistic approach of his company. The cooperation with Siemens is one of many successful examples to develop an e-branding for a worldwide operating company. Virtual Identity has developed the global portal for Siemens (www.siemens.com), and the project has focused on the strategic planning, design, and development of the visual concept. Virtual Identity is still responsible for the conceptional development of that Internet portal.

The website is more than a business card for a company. It is one of the central communication channels. Virtual Identity, with its offices in Freiburg, Munich, and Berlin, analyses and optimises its customers' web based communication processes in order to discover hidden potentials and to implement successful business solutions. When it comes to integrating new applications into existing IT systems, the company advises its customers on the choice of systems, technologies, and products.

Its customers include renowned companies such as Allianz Group, Akzo Nobel, Ciba Specialty Chemicals, Messe Schweiz AG, Sto AG, Siemens AG, Verlag C.H. Beck, and Vitra. With its innovative e-business and web solutions for companies, Virtual Identity and its 53 employees will continue to shape the market of the digital future for its customers.

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