About the talk (english only)
At the ubx2016 Scott talked on the future of IoT and.... let's just say things haven't gone as we planned. This talk is a sober reflection on what has happened and what we need to progress.
17:00 - Welcome all participants
~17:05 - let's hear Scott's talk
~17:30 - time for a Q&A
Useful brand experience is our attempt, to encourage the marketing world to create solutions for the users instead of annyoing them.
More Info on UBX here.
The speaker - about Scott Jenson
Scott Jenson has been doing user interface design and strategic planning for over 25 years. He worked at Apple on System 7, Newton, and the Apple Human Interface guidelines. He was the director of Symbian’s DesignLab, VP of product design for Cognita, a manager of mobile UX for Google for 5 years, and a creative director at frog design in San Francisco.
Scott returned to Google in November 2013 working on the Physical Web, Digital Wellbeing, and IoT projects.