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VI Webinar

The Future of the Corporate Website - From Digital Experiences to Digital Outcomes

What influence do large language models and AI have on the strategic importance of corporate websites? How can companies best navigate through the changes brought about by these new technologies? And how do they affect the user journeys of us consumers?

Thomas Peham (VP of Marketing at Storyblok) and Timo Mayer (Executive Board Member at VI)

What is this Webinar about?

In this Webinar, you will learn about the change in the strategic importance of corporate websites in the age of AI and Large Language Models. While digital experiences on owned channels can be significantly shaped by companies, the increasing influence of Artificial Intelligence and LLMs is leading to a paradigm shift. These technologies are acting as new intermediaries in the transfer of information, reducing the direct importance of owned channels. For companies, this means shifting the focus from creating digital experiences to generating digital outcomes. But what does this transformation mean for company managers, and how can you best prepare for this change?

As in their Masterclass at this year’s OMR Festival, Timo Mayer, Executive Board Member at VI, and Thomas Peham, VP of Marketing at our partner Storyblok, will once again delve into the world of AI and Large Language Models. They will be looking at the topic not only from a marketing perspective, but also from a consumer perspective:

  • What are the results of using Content AI?
  • How have user journeys changed from a consumer perspective through the use of Content AI?
  • How are consumers already using Large Language Models today, and how does this impact the importance of corporate websites and the content that is created?

When will the Webinar take place?

The Webinar will take place on June 12th from 4pm – 5:30pm.

Please note that the Webinar will be held in German.

Any questions? Let's talk.

Timo Mayer

Executive Board Member