Goal and KPI Definition
Define the key parameters that contribute to business success and derive objectives and KPIs that help you navigate there.
Tracking concept and implementation
In order to reap a data dividend, create and implement a comprehensive measurement plan that captures and reports key metrics.
Integrate data from different marketing and communication sources to create an owned data lake powering current multi-channel visualisations and future business insights.
Data Visualisations and Dashboards
Create automated & eye-catching reporting to help stakeholders make the right decisions in order to reach marketing & communication goals.