Let’s go Deeper

"When I look back at my time as a junior software developer, I enjoyed the freedom of being allowed to make mistakes. Nowadays, I would call this a luxury we have to fight for." - says Marc Emmanuel about the impact AI has on the Software Engineering craft.

Legacy code has a negative reputation. Rightly so? The question arises whether legacy code should be renewed in general, or whether it is worth keeping.

In recent years, there has been a noticeable shift towards Individualism in the business environment. While this trend offers many opportunities, there are also challenges that need to be taken into account.

Is working remotely a relationship killer – or do we just have to rethink the concept of friendship with our coworkers?

Working with more experienced team members has its perks: with them, you have to listen and learn.

Imagine a truly free market for personal mobility and you'll see that the auto industry has a huge strategic problem.

Developers need to be able to focus on their core skills. AI enables their transition from coding to actual problem solving.

The marketing world is full of claims of a “greener” or “emission-reduced” future in advertising media. But is it all worth the hype?

While some consumer electronic brands champion the social media rules of sales, others are still performing low. We analysed both ends.

Localization is not only underestimated when companies venture into new markets for the first time: It's a rarely optimized process.

Which Austrian brands are high performers in their recruitment on social media? And who has yet to live up to their potential?

Facebook has been called Meta for a year now. This commitment has not wavered – despite massive losses and various doubts.

The world of advertising is full of male point-of-views and the marketing industry has long been dominated by men. But there are counter examples.

Exceptions make the difference, or: what baking mixes have to do with marketing strategies.

When marketing teams switch from male to female leadership, there is something in the air.

Nice pictures, but not yet five stars for content formats and business relevance: Austrian travel suppliers travel too light on social media.

The construction industry experiences a real boom. When it comes to social media, there is yet more potential to be exploited.