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Let’s go Deeper

No agency is an island. So we went out there. We stopped and stared. We listened and learned. We shaped opinions. We’ll keep on putting things in perspective: this is where we share what we’ve discovered.

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VI Reifegrad-Analyse: Die Ergebnisse & Erkenntnisse

Zuckersüß oder versalzen: Was servieren Snack-Brands auf TikTok?

Sie sind herzlich eingeladen zu unserer virtuellen TikTok Snack Party! Aufgetischt werden die Ergebnisse unserer neuen Social Media Reifegradanalyse, für die wir die TikTok-Performance von elf Snack & Drink Brands analysiert haben. Wir verbinden Genuss und Insights und Sie können dabei sein.
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VI Online-Workshop

Von SEO zu GAIO: Was Generative AI Optimization für Unternehmen bedeutet

Das Suchverhalten ändert sich schneller, als viele Unternehmen es anpassen können. Klassische SEO-Strategien reichen nicht mehr aus, um sichtbar zu bleiben. In unserem kostenlosen GAIO-Workshop erfahren Sie, wie Sie Ihre Website und Ihr Markenerlebnis fit für die neue KI-gestützte Suchwelt machen.
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  • Articles

AI and Software Engineering

AI Destroys Software Engineering

"When I look back at my time as a junior software developer, I enjoyed the freedom of being allowed to make mistakes. Nowadays, I would call this a luxury we have to fight for." - says Marc Emmanuel about the impact AI has on the Software Engineering craft.
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Marc Emmanuel Craft Master Software Development
  • Articles
  • Digitalisation

VI Digitalisation Guide

Five Steps towards Successful Digitalisation

Virtual Identity has developed a digitalisation guide to help SMEs successfully master the challenges that come with digitalisation and take advantage of the opportunities offered by it.
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Johannes Kleiber Director Software Development
  • Articles

Coding at VI

Should Legacy Code be Kept Alive?

Legacy code has a negative reputation. Rightly so? The question arises whether legacy code should be renewed in general, or whether it is worth keeping.
Read more on medium.com
Marc Emmanuel Craft Master Software Development
  • Articles
  • Sustainable Marketing

From Usage to Experience

Why I Feel Affection for Mobility Experiences

Michael Schmidt shares his thoughts about the feeling that will bring us all to the therapist anyway: why do we care about machines?
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Michael Schmidt Creative Director / Mobility Industry Lead
  • Articles
  • Sustainable Marketing

Change vs. Crisis

Picking Words in Marketing & Communications 

Language is one of the most effective tools in communication. Are marketers aware of that in communicating the climate crisis?
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Michael Schmidt Creative Director / Mobility Industry Lead
  • Articles
  • Sustainable Marketing

The New York Times has been pondering this question a decade ago with unconclusive results:

What Can you Believe in Green Marketing?

The marketing world is full of claims of a “greener” or “emission-reduced” future in advertising media. But is it all worth the hype?
Read more on LinkedIn.com
Michael Schmidt Creative Director / Mobility Industry Lead
  • Articles
  • Decision Making

Guest commentary on horizont.at

Metaverse – What to Do there?

Facebook has been called Meta for a year now. This commitment has not wavered – despite massive losses and various doubts.
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Michael Schmidt Creative Director / Mobility Industry Lead
  • Articles
  • Leadership

Thoughts of an evolving leader

About Mentoring and Trust

There is no bigger approval as a leader than your employees coming to you for help and mentorship.
Read more on medium.com
Marc Emmanuel Craft Master Software Development
  • Studies
  • Decision Making

Industry report on horizont.at

Expandable House Building

The construction industry experiences a real boom. When it comes to social media, there is yet more potential to be exploited.
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Horizont Editorial External source
  • Studies
  • Decision Making

Industry report on horizont.at

Still Waters

Austrian mineral water brands hardly exploit potentials of social media marketing. Some hacks would be easy and costless to fix.
Read more on horizont.at
Horizont Editorial External source