Let’s go Deeper

Studies
AI

VI Whitepaper

Effizienz durch KI-Agenten: Wie Multi-Agenten-Systeme Marketing-Teams entlasten und transformieren

Sind Multi-Agenten-Systeme tatsächlich the "the next big thing" für Marketing und Content-Erstellung? Welche Ansätze funktionieren in der Praxis wirklich und wo stoßen Multi-Agenten-Systeme (noch) an ihre Grenzen?

Sebastian Löwe Director UX Design, AI Expert

05/05/2025

VI Online-Masterclass

The Empathic Web: Die digitale Interaktion der Zukunft ist einfühlsam

Nach ihrer Masterclass auf der OMR laden Timo Mayer und Alexander Kopp ein zur Onlineversion ihrer Masterclass – für alle, die sie auf der OMR verpasst haben oder gern ein zweites Mal in die Welt des Empathic Web eintauchen wollen.

VI GAIO

Von SEO zu GAIO: Wie bleiben Brands in Zeiten von LLMs und KI-Assistenten sichtbar?

ChatGPT & Co. liefern so präzise und umfassende Antworten wie nie zuvor und gewinnen damit als Suchmaschinen massiv an Bedeutung. Unser Slide Deck "Von SEO zu GAIO" und unser GAIO Search Analysis Canvas zeigen, wie Marken von KI-Chatbots gefunden werden.

Timo Mayer Executive Board Member, AI Expert

03/19/2025

Articles

VI Podcast

New Mobility, New Media: Neuer Podcast zu digitalen Herausforderungen in der Mobilitätsbranche

Wir sprechen mit Expert*innen aus der Mobilitätsbranche offen über die Zukunft der Mobilität und die Auswirkungen auf Kommunikation und Marketing.

Franziska Schmetkamp Client Partner

01/21/2025

VI Reifegrad-Analyse: Die Ergebnisse & Erkenntnisse

Zuckersüß oder versalzen: Was servieren Snack-Brands auf TikTok?

Sie sind herzlich eingeladen zu unserer virtuellen TikTok Snack Party! Aufgetischt werden die Ergebnisse unserer neuen Social Media Reifegradanalyse, für die wir die TikTok-Performance von elf Snack & Drink Brands analysiert haben. Wir verbinden Genuss und Insights und Sie können dabei sein.

Studies
AI

VI Whitepaper

Die Zukunft des Newsletters: Wie man KI nutzen kann, um mit einem Newsletter hunderttausend individuelle Erlebnisse zu schaffen

Sebastian Löwe Director UX Design, AI Expert

11/19/2024

Events

DMEXCO Masterclass Slide Deck

Mastering Multi-Country, Multi-Lingual Websites: Strategies for Seamless Content Governance

Timo Mayer Executive Board Member, AI Expert

09/24/2024

Articles

AI and Software Engineering

AI Destroys Software Engineering

"When I look back at my time as a junior software developer, I enjoyed the freedom of being allowed to make mistakes. Nowadays, I would call this a luxury we have to fight for." - says Marc Emmanuel about the impact AI has on the Software Engineering craft.

Marc Emmanuel Craft Master Software Development

07/26/2024

VI Online-Workshop

Von SEO zu GAIO: Was Generative AI Optimization für Unternehmen bedeutet

Das Suchverhalten ändert sich schneller, als viele Unternehmen es anpassen können. Klassische SEO-Strategien reichen nicht mehr aus, um sichtbar zu bleiben. In unserem kostenlosen GAIO-Workshop erfahren Sie, wie Sie Ihre Website und Ihr Markenerlebnis fit für die neue KI-gestützte Suchwelt machen.

Articles
AI

Generative AI

How Generative AI Transforms Design Processes

Can machines truly be creative? In the age of artificial intelligence, this question no longer seems purely philosophical.

Sebastian Löwe Director UX Design, AI Expert

06/25/2024

News

Press Release

#DPOK2024: Virtual Identity and Austrian Airlines win the German Prize for Online Communication

Austrian Airlines has won the DPOK Award 2024 in the Traffic, Transport and Logistics category with the "Restfett" campaign developed and implemented by Virtual Identity.

Amir Tavakolian Director Business Development

06/24/2024

Articles
AI

Generative AI

How Generative AI is Changing the Innovation Process

The debate about AI as a driver of innovation is often heated. It's no wonder, given the conflicting viewpoints.

Sebastian Löwe Director UX Design, AI Expert

06/10/2024

VI Whitepaper

Neue Mobilität, Neues Marketing: Den Weg neu denken

Michael Schmidt Creative Director / Mobility Industry Lead

04/17/2024

Whitepaper

VI Whitepaper

New Mobility, New Marketing: Rethinking the Communication Journey Ahead

Insights from industry experts on the evolving landscape of mobility and its impact on marketing.

Michael Schmidt Creative Director / Mobility Industry Lead

04/12/2024

Articles
Digitalisation

VI Digitalisation Guide

Five Steps towards Successful Digitalisation

Virtual Identity has developed a digitalisation guide to help SMEs successfully master the challenges that come with digitalisation and take advantage of the opportunities offered by it.

Johannes Kleiber Director Software Development

03/08/2024

Articles

Coding at VI

Should Legacy Code be Kept Alive?

Legacy code has a negative reputation. Rightly so? The question arises whether legacy code should be renewed in general, or whether it is worth keeping.

Marc Emmanuel Craft Master Software Development

02/26/2024

Articles
Leadership

Thoughts of an evolving Leader

Team Building in the Age of Individualism: When the We Becomes a Me

In recent years, there has been a noticeable shift towards Individualism in the business environment. While this trend offers many opportunities, there are also challenges that need to be taken into account.

Marc Emmanuel Craft Master Software Development

02/15/2024

Articles
Leadership

Thoughts of an evolving Leader

Stating the Obvious: Leading means Gaining Power. Why Do We Pretend that It’s not?

Leadership is a complex and often controversial topic. While some believe that leadership is about inspiring others and serving the greater good, others see it as a means of gaining power and control.

Marc Emmanuel Craft Master Software Development

02/07/2024

Articles
AI

Clean Code in the AI era

The Evolution of Coding in the AI era: A New Perspective on Clean Code

Marc Emmanuel shares his thoughts on the evolution of Coding in the era of Artificial Intelligence and its impact on Clean Code.

Marc Emmanuel Craft Master Software Development

01/30/2024

Articles
AI

VI AI Task Force

Coding with AI at Virtual Identity – Meet the Talents

It's developers like Aurora and Tomás who push the limits of AI inside the company – as part of the development craft, they challenge themselves and others constantly.

Timo Mayer Executive Board Member, AI Expert

12/22/2023

Articles
AI

VI AI Task Force

Coding with AI at Virtual Identity – The Data Protector and The Experimentalist

Ever company needs seniors like Mario who broaden their horizon with AI – and an internal Data Protection Coordinator like Clemens to make sure innovation happens within the limits of the law.

Timo Mayer Executive Board Member, AI Expert

12/21/2023

Articles
Sustainable Marketing

From Usage to Experience

Why I Feel Affection for Mobility Experiences

Michael Schmidt shares his thoughts about the feeling that will bring us all to the therapist anyway: why do we care about machines?

Michael Schmidt Creative Director / Mobility Industry Lead

12/15/2023

Studies
Social Media Marketing

VI Industry Report

VI's Sanitary Industry Report: Why the Top Brands' Social Media Presence Needs a Renovation

This report will show you how big brands are missing out on social media – and what sanitary brands can do to improve their social media strategy right now.

Birgit Sedlmayer-Gansinger Business Development

12/11/2023

Articles
Sustainable Marketing

Change vs. Crisis

Picking Words in Marketing & Communications 

Language is one of the most effective tools in communication. Are marketers aware of that in communicating the climate crisis?

Michael Schmidt Creative Director / Mobility Industry Lead

10/31/2023

Webinar
AI

VI Webinar

Level Up with AI: How Content AI Takes your Content and You to the Next Level

It's not all about the copy – but the creative research, distribution, and redistribution of your content.

Timo Mayer Executive Board Member, AI Expert

07/27/2023

Studies
Sustainable Marketing

VI Whitepaper

Navigating through the Future of Automotive Marketing

In our newest industry report you'll learn what you can do to be a part of the mobility change instead of simply reacting to it.

Michael Schmidt Creative Director / Mobility Industry Lead

06/26/2023

Articles
Leadership

Thoughts of an evolving leader

When Everyone Becomes a Leader — How do We Build Teams in the Future?

In corporate, it seems titles are handed out to justify a pay rise. But who will be doing the work, if all experts will become leaders?

Learn more on linkedin.com

Marc Emmanuel Craft Master Software Development

06/22/2023

Articles
Sustainable Marketing

Sustainable Marketing

Are Agencies Bound to Be the Next Green Washers?

Some agencies want to formalise their sustainability efforts by 2024. Is this another way to outshine themselves with shallow certificates?

Deep Dive: VI's Big Social Media Management Study 2023

Together with our academic partners we wanted to know: What is the status quo of social media in the DACH region?

Birgit Sedlmayer-Gansinger Business Development

04/26/2023

Articles
Digital HR

Digital HR

You don't Make Friends while Working Remotely

Is working remotely a relationship killer – or do we just have to rethink the concept of friendship with our coworkers?

Kirsten Heller Executive Board Member / HR

03/10/2023

Articles
Leadership

Thoughts of an evolving leader

Leading Despite the Age Gap

Working with more experienced team members has its perks: with them, you have to listen and learn.

Marc Emmanuel Craft Master Software Development

02/23/2023

Articles
Sustainable Marketing

Best-selling EVs are bicycles

Vehicles that don’t Release Steam are Picking up Steam

Imagine a truly free market for personal mobility and you'll see that the auto industry has a huge strategic problem.

Michael Schmidt Creative Director / Mobility Industry Lead

02/03/2023

Articles
Leadership

Thoughts of an Evolving Leader

From Coding to Problem Solving with AI

Developers need to be able to focus on their core skills. AI enables their transition from coding to actual problem solving.

Marc Emmanuel Craft Master Software Development

01/30/2023

Articles
Leadership

Thoughts of an Evolving Leader

Does your Team just Follow the Rules – or Thrive on Common Understanding?

As a leader, you want your team to form a common understanding instead of just following the rules. But how does that exactly work?

Marc Emmanuel Craft Master Software Development

01/11/2023

Studies
Decision Making

Industry Report on horizont.at

These Public Transport Providers are Booming on Social Media

We started with a closer look on which public transport company offers the best communication on social media – and ended in an epic battle: Vienna or Berlin?

Horizont Editorial External source

01/09/2023

Studies
Digital HR

Digital HR

HR Digital Challenge Radar 2022 – What HR is Facing Right Now

The times are changing, but is HR able to face this? We talked with top decision makers of the industry and asked them about the most urgent topics right now.

Kirsten Heller Executive Board Member / HR

12/21/2022

Articles
Sustainable Marketing

The New York Times has been pondering this question a decade ago with unconclusive results:

What Can you Believe in Green Marketing?

The marketing world is full of claims of a “greener” or “emission-reduced” future in advertising media. But is it all worth the hype?

How Did Brands Perform on Social Media during Black Friday?

While some consumer electronic brands champion the social media rules of sales, others are still performing low. We analysed both ends.

Horizont Editorial External source

11/25/2022

Articles
MACH Architecture

#MACH #MachAlliance #localization #headless

How MACH Helps Accelerate Localization Efforts – and how We Leveraged that with a Smart Little App

Localization is not only underestimated when companies venture into new markets for the first time: It's a rarely optimized process.

Timo Mayer Executive Board Member, AI Expert

11/23/2022

Studies
Digital HR

Industry report on horizont.at

This Is how Brands Perform in Recruiting on Social Media

Which Austrian brands are high performers in their recruitment on social media? And who has yet to live up to their potential?

Horizont Editorial External source

11/16/2022

Articles
Decision Making

Guest commentary on horizont.at

Metaverse – What to Do there?

Facebook has been called Meta for a year now. This commitment has not wavered – despite massive losses and various doubts.

Michael Schmidt Creative Director / Mobility Industry Lead

10/25/2022

Articles
Leadership

Thoughts of an evolving leader

About Mentoring and Trust

There is no bigger approval as a leader than your employees coming to you for help and mentorship.

Marc Emmanuel Craft Master Software Development

10/10/2022

Articles
MACH Architecture

#MACH #MachAlliance #composable #headless #saas

Buying Multiple SaaS Products Takes Time and Effort

Most companies are not yet prepared for this.

Timo Mayer Executive Board Member, AI Expert

08/31/2022

Articles
Leadership

Thoughts of an Evolving Leader

What I Learned from Television Series Regarding Workplaces

Onboarding is an important topic. It so happens, that TV series give an important example of how to champion it.

Marc Emmanuel Craft Master Software Development

07/18/2022

Articles
Sustainable Marketing

Gender in Advertising

How to Get Rid of the Male Gaze in Creative Campaigns

The world of advertising is full of male point-of-views and the marketing industry has long been dominated by men. But there are counter examples.

Michael Schmidt Creative Director / Mobility Industry Lead

07/01/2022

Articles
Decision Making

Marketing Strategies

The Real Cake Mix Insight Isn’t what You Think It Is

Exceptions make the difference, or: what baking mixes have to do with marketing strategies.

Iqbal Mohammed Head of Strategy & Innovation

05/31/2022

Articles
Sustainable Marketing

Gender in Advertising

When Female Leaders Take over Marketing Teams – What Changes?

When marketing teams switch from male to female leadership, there is something in the air.

Michael Schmidt Creative Director / Mobility Industry Lead

05/27/2022

Studies
Decision Making

Industry report on horizont.at

Sunny Outlook for Travel Suppliers

Nice pictures, but not yet five stars for content formats and business relevance: Austrian travel suppliers travel too light on social media.

Horizont Editorial External source

03/29/2022

Studies
Decision Making

Industry report on horizont.at

Expandable House Building

The construction industry experiences a real boom. When it comes to social media, there is yet more potential to be exploited.

Horizont Editorial External source

10/27/2021

Studies
Decision Making

Industry report on horizont.at

Still Waters

Austrian mineral water brands hardly exploit potentials of social media marketing. Some hacks would be easy and costless to fix.