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Let’s go deeper

No agency is an island. So we went out there. We stopped and stared. We listened and learned. We shaped opinions. We’ll keep on putting things in perspective: this is where we share what we’ve discovered.

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  • Articles
  • Leadership

Thoughts of an evolving leader

From coding to actual problem solving

I want my employees to be able to focus on the actual core skills needed in an agency as a developer: being able to solve problems and communicate these solutions in a solid way.
Read more on medium.com
Marc Emmanuel Craft Master Software Development

HR and Social Media – How to successfully recruit on TikTok & Co.

Talent Hunting with TikTok & Co.

Online events at the 23rd of November and 7th of December 2022, 9.30 am, in German
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  • Articles
  • Sustainable Marketing

The New York Times has been pondering this question a decade ago with unconclusive results:

What can you believe in green marketing?

The marketing world is full of claims of a “greener” or “emission-reduced” future in advertising media. But is it all worth the hype?
Read more on LinkedIn.com
Michael Schmidt, Director Consulting at Virtual Identity GmbH
Michael Schmidt Creative Director
  • Articles
  • Decision Making

Guest commentary on horizont.at

Metaverse – what to do there?

Facebook has been called Meta for a year now. This commitment has not wavered – despite massive losses and various doubts.
Read more on horizont.at
Michael Schmidt, Director Consulting at Virtual Identity GmbH
Michael Schmidt Creative Director
  • Articles
  • Leadership

Thoughts of an evolving leader

About Mentoring and Trust

There is no bigger approval as a leader than your employees coming to you for help and mentorship.
Read more on medium.com
Marc Emmanuel Craft Master Software Development
  • Articles
  • Sustainable Marketing

The change of the world of advertising

The male gaze in creative campaigns

The world of advertising is full of male point-of-views and the marketing industry has long been dominated by men. But there are counter examples.
Read more on linkedin.com
Michael Schmidt, Director Consulting at Virtual Identity GmbH
Michael Schmidt Creative Director
  • Articles
  • Sustainable Marketing

Marketing in times of societal change

Female marketing leaders

When marketing teams switch from male to female leadership, there is something in the air.
Read more on medium.com
Michael Schmidt, Director Consulting at Virtual Identity GmbH
Michael Schmidt Creative Director
  • Studies
  • Decision Making

Industry report on horizont.at

Expandable house building

The construction industry experiences a real boom. When it comes to social media, there is yet more potential to be exploited.
Read more on horizont.at
Horizont Editorial External source
  • Studies
  • Decision Making

Industry report on horizont.at

Still waters

Austrian mineral water brands hardly exploit potentials of social media marketing. Some hacks would be easy and costless to fix.
Read more on horizont.at
Horizont Editorial External source