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Privacy Policy

As of 17.05.2024

Who we are

The data controller responsible in accordance with the purposes of the General Data Protection Regulation (GDPR) of the European Union and other data protection regulations is:

Virtual Identity AG
Grünwälder Straße 10-14
79098 Freiburg
Deutschland
+49 761 20758-400

https://www.virtual-identity.com

How to contact the data protection officer

The designated data protection officer is:

DataCo GmbH
Nymphenburger Str. 86
80636 Munich
Deutschland
www.dataguard.de

General information on data processing

On this page, we provide you with information regarding the processing of your personal data on our website.

How we collect and use your personal data will depend on how you interact with us or the services you use. We only collect, use or share your personal data where we have a legitimate purpose and a legal basis for doing so.

What do we mean by ’legal basis’?

Consent (Art. 6(1) (a) GDPR)– You have given us your consent to process your personal data for the specific purpose we have explained to you. You have the right to withdraw your consent at any time. For further information on how to withdraw consent, please see the ’Exercising your rights’ subsections in the subsequent sections of this Privacy Policy.

Contract (Art 6(1) (b) GDPR) – We need to use your data to fulfil a contract you have with us. Alternatively, it’s necessary to use your data because we have asked you to, or you have taken yourself, specific steps before entering that contract.

Legal Obligation (Art 6(1) (c) GDPR) – We need to use you’re your data to comply with the law.

Vital Interests (Art 6(1) (d) GDPR) – Processing your data is necessary to protect your vital interests or of another person. For example, to prevent you from serious physical harm.

Public Task (Art 6(1) (e) GDPR) – Using your data is necessary for the performance of a task carried out in the public interest, or because it is covered by a task set out in law, for example, for a statutory function.

Legitimate Interests (Art 6(1) (f) GDPR) – Processing your data is necessary to support a legitimate interest we or another party has, only where this is not outweighed by your own interests.

Please note where your data is processed under the performance of a contract or for a legal obligation, if you do not provide the data requested, we may be unable to provide you with our app.

Data sharing and international transfers

As explained throughout this Privacy Policy, we use various service providers to help us deliver our services and keep your data secure. When we use these service providers, it is necessary for us to share your personal data with them.

We have agreements in place with all our service providers that we share your data with that oblige them to protect your data.

Where your personal data is shared outside the EU, we ensure that your personal data is given an equivalent level of protection, either because the jurisdiction to which your data is transferred has an ’adequate’ data protection standard according to the European Commission, or by using another safeguard such as an enhanced contractual agreement, i.e. Standard Contractual Clauses adopted by the European Commission (SCCs).

For example, where we use US service providers, we either rely on SCCs or the EU-US Data Protection Framework, depending on the specific provider. You can request a copy of SCCs we have concluded with our service providers by sending an email to the email address provided in this Privacy Policy.

Your rights

When your personal data is processed, you are a data subject within the meaning of the GDPR and have the following rights:

1. Right of access (Art. 15 GDPR)

You may request the data controller to confirm whether your personal data is processed by them.

If such processing occurs, you can request the following information from the data controller:

  • Purposes of processing
  • Categories of personal data being processed.
  • Recipients or categories of recipients to whom the personal data have been or will be disclosed.
  • Planned storage period or the criteria for determining this period.
  • The existence of the rights of rectification, erasure or restriction or opposition.
  • The existence of the right to lodge a complaint with a supervisory authority.
  • If applicable, origin of the data (if collected from a third party).
  • If applicable, existence of automated decision-making including profiling with meaningful information about the logic involved, the scope and the effects to be expected.
  • If applicable, transfer of personal data to a third country or international organization.
2. Right to rectification (Art. 16 GDPR)

You have a right to rectification and/or modification of the data if your processed personal data is incorrect or incomplete. The data controller must correct the data without delay.

3. Right to the restriction of processing (Art. 18 GDPR)

You may request the restriction of the processing of your personal data under the following conditions:

  • If you challenge the accuracy of your personal data for a period that enables the data controller to verify the accuracy of your personal data.
  • The processing is unlawful, and you oppose the erasure of the personal data and instead request the restriction of their use instead.
  • The data controller or its representative no longer need the personal data for the purpose of processing, but you need it to assert, exercise or defend legal claims; or
  • If you have objected to the processing pursuant and it is not yet certain whether the legitimate interests of the data controller override your interests.
4. Right to erasure ("Right to be forgotten") (Art. 17 GDPR)

If you request from the data controller to delete your personal data without undue delay, they are required to do so immediately if one of the following applies:

  • Personal data concerning you is no longer necessary for the purposes for which they were collected or processed.
  • You withdraw your consent on which the processing is based pursuant to and where there is no other legal basis for processing the data.
  • You object to the processing of the data and there are no longer overriding legitimate grounds for processing, or you object pursuant to Art. 21 (2) GDPR.
  • Your personal data has been processed unlawfully.
  • The personal data must be deleted to comply with a legal obligation in Union law or Member State law to which the data controller is subject.
  • Your personal data was collected in relation to information society services offered pursuant to Art. 8 (1) GDPR.

The right to deletion does not exist if the processing is necessary to exercise the right to freedom of speech and information;

  • to fulfil a legal obligation required by the law of the Union or Member States to which the data controller is subject, or to perform a task of public interest or in the exercise of public authority delegated to the representative. for reasons of public interest in the field of public health.
  • for archival purposes of public interest, scientific or historical research purposes or for statistical purposes.
  • to enforce, exercise or defend legal claims.
5. Right to data portability

You have the right to receive your personal data given to the data controller in a structured and machine readable format. In addition, you have the right to transfer this data to another person without hindrance by the data controller who was initially given the data.

6. Right to object

For reasons that arise from your situation, you have, at any time, the right to object to the processing of your personal data pursuant to Art. 6 (1) (e) or 6 (1) (f) GDPR; this also applies to profiling based on these provisions.

If the personal data relating to you are processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data in regard to such advertising; this also applies to profiling associated with direct marketing.

7. Right to complain to a supervisory authority

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority if you consider that the processing of personal data concerning you infringes the GDPR. The supervisory authority to which the complaint has been lodged shall inform the complainant of the status and outcome of the complaint, including the possibility of a judicial remedy under Art. 78 GDPR. A list, of the locally competent supervisory authorities in Germany can be found on the website of the Federal Commissioner for Data Protection at the following link: Contact to data protection authorities of the federal states

Data processing when you load our website

1. Description and scope of data processing

Each time our website is accessed, our system automatically collects data and relevant information from the computer system of the calling device.

The following data is collected:

  • Information about the browser type and the version used
  • The user’s operating system
  • Date and time of access
  • Websites from which the user’s system accessed our website
  • Websites the user’s system accessed through our website

This data is stored in the log files of our system.

2. Purpose of data processing

The temporary storage of the IP address by the system is necessary for the delivery of the website to the computer of the user. For this purpose, the user’s IP address must be kept for the duration of the session.

The storage in logfiles is done to ensure the functionality of the website. The data is also used to optimize the website and to ensure the security of our IT systems. An analysis of the data for marketing purposes does not take place.

3. Legal basis for data processing

The legal basis for the temporary storage of data and logfiles is Art. 6 (1) (f) GDPR.

4. Duration of storage

The data will be deleted as soon as it is no longer necessary for the purpose of its collection. The session is complete when the collection of data for the provision of the website is accomplished.

If the data is stored in log files, this is the case after seven days at the latest. Storage beyond this is possible. In this case, the IP addresses of the users are deleted or alienated so that an assignment of the calling client is not possible.

5. Exercising your rights

The collection of data for the provision of the website and the storage of the data in log files is absolutely necessary for the operation of the website. The user can object to this. Whether the objection is successful is to be determined within the framework of a balancing of interests.

Use of cookies

1. Description and scope of data processing

When you visit our website, we use technical tools for various functions, in particular cookies, which can be stored on your device. When you visit our website for the first time and at any time later, you have the choice of whether you generally permit the setting of cookies or which individual additional functions you would like to select. You can make changes in your browser settings or via our consent manager. Cookies are text files or information in a database that are stored on your hard drive and assigned to the browser you are using so that certain information can be passed to the entity that sets the cookie.

We use technically necessary cookies, which are required for the technical structure of the website. Without these cookies, our website cannot be displayed (completely correctly) or the support functions are not possible.

The following data is stored and transmitted in the technical necessary cookies:

  • Log-in information

We use cookies on our website that are not technically necessary. Technically unnecessary cookies are text files that are not only used for the functionality of the website, but also collect other data.

As a result, the following data will be processed:

  • IP-address
  • Date and time of the website request
  • Tracking of the surfing behavior
  • Linking the website visit with other social media platforms
2. Purpose of data processing

The purpose of using technically necessary cookies is to ensure the functionality of our website. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change.

We need technical necessary cookies for the following purposes:

  • Functionality of the website

The use of technically not necessary cookies is carried out for the purpose of improving the quality of our website, its content and thus our reach and profitability. By setting these cookies, we learn how the website is used and can thus constantly optimize our offer. These cookies serve us particularly for the following purposes:

These cookies enable us to analyze the use of the website in order to measure and improve performance and possibly serve ads that are relevant to your interests.

3. Legal basis for data processing

The regulations of the Telecommunications-Telemedia Data Protection Act (TTDSG) are relevant for the storage of information in the end user’s terminal equipment and/or access to information already stored in the end user’s terminal equipment. If the setting and reading of cookies is technically necessary, this is done to ensure the functionality of our website. In this case, the storage of and access to cookies on your terminal equipment is carried out on the basis of § 25(2)(2) TTDSG. This storage of and access to the information in your terminal equipment serves to facilitate your use of our website and to be able to offer you our services as you have requested. Some functions of our website also do not work without the use of these cookies and could therefore not be offered. The cookies are generally deleted after the session ends (e.g. logging out or closing the browser) or after the expiry of a specified duration. Information on different storage periods for cookies can be found in the following sections of this data protection declaration.

As far as cookies are set that are not technically necessary, this is done on the basis of your expressed consent, which you can provide via the cookie banner. The basis for storing and accessing information in this case is § 25(1) TTDSG in conjunction with. Art. 6(1)(1)(a), Art. 7 GDPR. You can withdraw your consent at any time with effect for the future or subsequently grant it again by configuring your settings for cookies accordingly. Alternatively, you can prevent the storage of cookies by making the appropriate settings in your browser software. Please note that the browser settings you make only affect the browser you are using. If personal data is processed following the storage of and access to the information on your terminal equipment, the provisions of the GDPR are relevant. Information on this can be found in the following sections of this privacy policy.

4. Exercising your rights

You can revoke consent to the use of cookies and manage your consent preferences at any time at the following link: Consent Preferences

Newsletter

1. Description and scope of data processing

Signing up for an event or requesting a whitepaper download on our website, you can optionally subscribe to a newsletter to receive further event invitations and other marketing information free of charge. When subscribing for the newsletter, the data from the input mask is transmitted to us.

We collect the following data from you in order to provide this service:

  • Email address
  • Last name
  • First name
  • Date and time of registration
  • Company,
  • Optional: Job-Title

For registering and sending the newsletter, we use the external service providers Bit Form and Zoho CRM. More details can be found in section Integrated third-party services of this privacy policy. The data will be used exclusively for sending the newsletter.

2. Purpose of data processing

The user’s email address is collected to deliver the newsletter to the recipient.

Additional personal data as part of the registration process is collected to prevent misuse of the services or email address.

3. Legal basis for data processing

The legal basis for the processing of data provided by the user after registration for the newsletter is Art. 6 (1) (a) GDPR if the user has given his consent.

4. Duration of storage

The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. The user’s email address will therefore be stored as long as the newsletter subscription is active.

The other personal data collected during the registration process is generally deleted after a period of seven days.

5. Exercising your rights

The subscription for the newsletter can be cancelled by the data subject at any time. For this purpose, every newsletter contains an opt-out link.

Through this, it is also possible to withdraw the consent to the storage of personal data collected during the registration process.

Contact via Email

1. Description and scope of data processing

You can contact us via the email address provided on our website. In this case the personal data of the user transmitted with the email will be stored.

The data will be used exclusively for the processing of the conversation.

2. Purpose of data processing

If you contact us via email, this also constitutes the necessary legitimate interest in the processing of the data.

3. Legal basis for data processing

The legal basis for the processing of data transmitted in the course of sending an e-mail is Art. 6 (1) (f) GDPR. Our legitimate interest is to optimally answer your request that you send by e-mail.

If the purpose of the email contact is to conclude a contract, the additional legal basis for the processing is Art. 6 (1) (b) GDPR.

4. Duration of storage

The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. For personal data sent by email, this is the case when the respective conversation with the user has ended. The conversation ends when it can be concluded from the circumstances that the matter in question has been conclusively resolved.

The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.

5. Exercising your rights

You have the possibility to withdraw consent to the processing of their personal data at any time. If you contact us via email, you can object to the storage of his personal data at any time, by the following means:

Consent to storage and processing of personal data sent to us by using our contact form can be revoked at any time at . The revocation does not affect the lawfulness of the processing carried out up to that point.

In this case, all personal data stored while establishing contact will be deleted.

Contact form

1. Description and scope of data processing

A contact form is available on our website, which can be used for electronic contact. If you make use of this option, the data entered in the contact form will be transmitted to us and stored.

When sending the message the following data will also be stored:

  • Email address
  • Last name
  • First name
  • Service/Department, Topic/Message,
  • Optional: Telephone / mobile phone number
  • IP address of the user’s device
  • Date and time
2. Purpose of data processing

The processing of the personal data from the form as well as if you contact us by mail serves us exclusively for the purpose of establishing contact.

The other personal data processed during the sending process serve to prevent misuse of the contact form and to ensure the security of our information technology systems.

3. Legal basis for data processing

The legal basis for the processing of data transmitted while sending an email is Art. 6 (1) (f) GDPR. Our legitimate interest is to provide you with the best possible response to the request you send to us via the contact form. If the purpose of the email contact is to conclude a contract, the additional legal basis for the processing is Art. 6 (1) (b) GDPR.

4. Duration of storage

The data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected. For the personal data from the contact form and those sent by email, this is the case when the respective conversation with the user has ended. The conversation ends when it can be inferred from the circumstances that the facts in question have been conclusively clarified.

The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.

5. Exercising your rights

If you contact us via the the contact form or via e-mail, you can object to the storage of your personal data at any time, by the following means:

Consent to storage and processing of personal data sent to us by using our contact form can be revoked at any time at . The revocation does not affect the lawfulness of the processing carried out up to that point.

In this case, all personal data stored while establishing contact will be deleted.

Application via Email and Form

1. Description and scope of data processing

There is a form on our website which can be used for electronic job applications. If an applicant makes use of this possibility, the data entered in the input mask will be transmitted to us and stored. The data is:

  • Last name
  • First name
  • Email address
  • Curriculum Vitae

Alternatively, you can send us your application by email. In this case, we collect your email address and the information you provide in the email.

After sending your application, you will receive confirmation of receipt of your application documents from us by email.

For managing job applications, we use the external service provider Recruitee. More details can be found at https://recruitee.com/security-privacy.

The data will be used exclusively for processing your application.

In addition, we offer an applicant/talent pool.

2. Purpose of data processing

The processing of personal data from the application form serves us solely to process your application. If you contact us by email, this also constitutes the necessary legitimate interest in the processing of the data.

The other personal data processed during the sending process serve to prevent misuse of the application form and to ensure the security of our information technology systems.

3. Legal basis for data processing

The legal basis for the processing of the data is the initiation of the contractual relationship at the request of the data subject, Art. 6 (1) (b) Alt. 1 GDPR and § 26 (1) BDSG (Federal Act of Data Protection).

The legal basis for the processing of data within the context of the applicant pool is the applicant’s express consent, Art. 6 (1) (a) GDPR.

4. Duration of storage

After completion of the application procedure, the data will be stored for up to 6 months. Your data will be deleted after 6 months at the latest. In the event of a legal obligation, the data will be stored within the framework of the applicable provisions.

The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.

Corporate web profiles on social networks

Instagram

Instagram, Part of Meta Platforms Ireland Ltd., 4 Grand Canal Square Grand Canal Harbour, Dublin 2 Ireland

On our company profile we provide information and offer Instagram users the possibility of communication. If you carry out an action on our Instagram company profile (e.g. comments, contributions, likes etc.), you may make personal data (e.g. clear name or photo of your user profile) public. However, as we generally or to a large extent have no influence on the processing of your personal data by Instagram, we cannot make any binding statements regarding the purpose and scope of the processing of your data.

Our corporate profile in social networks is used for communication and information exchange with (potential) customers. We use the company’s profile for:

Inform about our activities, use-cases, company culture and events, new whitepapers and open job positions.

Publications on the company profile can contain the following content:

  • Information about products Information about services use-cases, company culture and events, new whitepapers and open job positions.
  • Every user is free to publish personal data.

As far as we process your personal data in order to evaluate your online behavior, to offer you sweepstakes or to conduct lead campaigns, this is done on the basis of your express declaration of consent, Art. 6 (1) (a), Art. 7 GDPR. The legal basis for processing personal data for the purpose of communicating with customers and interested parties is Art. 6 (1) (f) GDPR. Thereby, our legitimate interest is to answer your request optimally or to be able to provide the requested information. If the aim of contacting you is to conclude a contract, the additional legal basis for the processing is Art. 6 (1) (b) GDPR.

The data generated on the company profile are not stored in our own systems.

You can object at any time to the processing of your personal data that we collect within the framework of your use of our corporate web profiles and assert your rights as a data subject mentioned the ’Your rights’ section of this privacy policy. Please send us an informal email to . For further information on the processing of your personal data by Instagram and the corresponding objection options, please click here:

Instagram: https://help.instagram.com/519522125107875

Use of corporate profiles in professionally oriented networks

1. Scope of data processing

We use corporate profiles on professionally oriented networks. We maintain a corporate presence on the following professionally oriented networks:

  • LinkedIn
  • XING

On our site we provide information and offer users the possibility of communication.

The corporate profile is used for job applications, information, public relations, and active sourcing.

We do not have any information on the processing of your personal data by the companies jointly responsible for the corporate profile. Further information can be found in the privacy policy of:

LinkedIn:

https://www.linkedin.com/legal/privacy-policy

XING:

https://privacy.xing.com/en

If you carry out an action on our company profile (e.g. comments, contributions, likes etc.), you may make personal data (e.g. clear name or photo of your user profile) public.

2. Legal basis for data processing

The legal basis for the processing of personal data for the purpose of communication with customers and interested parties is Art. 6 (1) (f) GDPR. Our legitimate interest is to answer your request optimally or to be able to provide the requested information. If the aim of contacting you is to conclude a contract, the additional legal basis for the processing is Art. 6 (1) (b) GDPR.

3. Purpose of the data processing

Our corporate web profile serves to inform users about our services. Every user is free to publish personal data.

4. Duration of storage

The data generated on the company profile are not stored in our own systems.

5. Exercising your rights

You can object at any time to the processing of your personal data that we collect within the framework of your use of our corporate web profiles and assert your rights as a data subject mentioned the ’Your rights’ section of this privacy policy. Please send us an informal email to the email address stated in this privacy policy.

You can find further information on objection and removal options here:

LinkedIn:

https://www.linkedin.com/legal/privacy-policy

XING:

https://privacy.xing.com/en

Hosting

The website is hosted on servers of a service provider commissioned by us.

Our service provider is:

Amazon Web Services EMEA SARL
38 avenue John F. Kennedy,
L-1855, Luxemburg

For further information on the processing of personal data by Amazon Web Services please see: https://aws.amazon.com/privacy/

The servers automatically collect and store information in so-called server log files, which your browser automatically transmits when you visit the website. The stored information is:

  • Information about the browser type and the version used
  • The user’s operating system
  • Date and time of access
  • Websites from which the user’s system accessed our website
  • Websites the user’s system accessed through our website

This data will not be merged with other data sources. The data is collected on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website – and server log files are therefore recorded.

The server of the website is geographically located in the European Union (EU) or the European Economic Area (EEA).

Content delivery networks

Amazon CloudFront

1. Description and scope of data processing

We use functions of the Amazon CloudFront content delivery network of Amazon Web Service Inc, 410 Terry Avenue North, Seattle WA 98109, USA (hereinafter referred to as Amazon CloudFront). A Content Delivery Network (CDN) is a network of regionally distributed servers connected via the Internet to deliver content, especially large media files such as videos. Amazon CloudFront provides web optimization and security services that we use to improve the load times of our website and protect it from misuse. When you visit our website, a connection will be established to Amazon CloudFront’s servers to retrieve content, for example. This allows personal data to be stored and evaluated in server log files, the user’s activity (in particular which pages have been visited) and device and browser information (in particular the IP address and the operating system). For more information on Amazon CloudFront’s collection and storage of data, please visit: https://aws.amazon.com/privacy/?nc1=h_ls

2. Purpose of data processing

Amazon CloudFront features are used to deliver and accelerate online applications and content.

3. Legal basis for data processing

The data is collected on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website – and server log files are therefore recorded.

4. Duration of storage

Your personal information will be stored as long as necessary to fulfil the purposes described in this Privacy Policy or as required by law.

5. Exercising your rights

Information about objection and removal options regarding Amazon CloudFront can be found at: https://aws.amazon.com/privacy/?nc1=h_ls

Integrated third-party services

We use various service providers to deliver the service we offer through the app.

Generally, where such services are essential to providing the basic service offered by the website, we have a legitimate interest in sharing your data with the relevant service providers in order to provide the relevant website service.

Where such services are required for additional services, enhanced functionalities, or additional purposes, your personal data will only be transferred to service providers if you provide consent.

You can manage your consent preferences at any time here: Consent Preferences

Use of Facebook pixels

1. Scope of processing of personal data

We use the Facebook pixels of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA and their representatives in Union Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal H , D2 Dublin, Ireland (Hereinafter referred to as Facebook) on our online presence. It allows us to track the actions of users after they have seen or clicked on a Facebook ad. This allows personal data to be stored and evaluated, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and the operating system), data on the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data on advertising partners (in particular pseudonymised user IDs). This allows us to measure the effectiveness of Facebook advertisements for statistical and market research purposes.

The data collected in this way is anonymous for us, i.e. we do not see the personal data of individual users.

However, this data is stored and processed by Facebook. Facebook may link this information to your Facebook account and may also use it for its own promotional purposes in accordance with Facebook’s Data Usage Policy.

For more information about how Facebook collects and stores this information, please visit:

https://en-gb.facebook.com/policy.php

2. Purpose of data processing

The use of the Facebook pixel serves the analysis and optimization of advertising measures.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law.

5. Exercising your rights

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.

You can prevent Facebook from collecting and processing your personal information by preventing the storage of third-party cookies on your computer, by using the ’Do Not Track’ feature of a supporting browser, by disabling the execution of script code in your browser, or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

You can find more information about objection and removal options for Facebook at: https://en-gb.facebook.com/policy.php

Use of Google AdWords

1. Scope of processing of personal data

We use Google AdWords of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and its representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (Hereinafter referred to as Google). With this service we place advertisements. Google places a cookie on your computer. This allows personal data to be stored and evaluated, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and operating system), data about the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data from advertising partners (in particular pseudonymised user IDs).

Further information on the collection and storage of data by Google can be found here:

https://policies.google.com/privacy?hl=en-GB

2. Purpose of data processing

We only obtain knowledge of the total number of users who have responded to our advertisement. We will not share any information that could be used to identify you. The use does not serve the traceability.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law.

5. Exercising your rights

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.

You can prevent the collection and processing of your personal data by Google by preventing the storage of cookies from third parties on your computer, by using the ’Do Not Track’ function of a supporting browser, by deactivating the execution of script code in your browser or by using a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser. With the following link you can deactivate the use of your personal data by Google:

https://adssettings.google.com

Further information on objection and removal options against Google can be found at:

https://policies.google.com/privacy?gln=EN&hl=en

Use of Google Analytics

1. Description and scope of data processing

We use Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: Google).

Google Analytics examines, among other things, how website visitors use our site. Google sets cookies on your terminal device. During the visit, user behaviour is recorded in the form of ’events’. As a result, personal data can be stored and analysed, including:

  • First visit to the website
  • Interaction with the website, usage path
  • Clicks on external links
  • Video usage
  • File downloads
  • Advertising impressions and clicks
  • Scroll behaviour (if to end of page)
  • Searches on the website
  • Language selection
  • Page visits
  • Location (region)
  • Your IP address (in shortened form)
  • Technical information about your browser and the end devices you use (e.g. language setting, screen resolution)
  • Your internet provider
  • Referrer URL

By default, Google Analytics has IP address anonymization enabled. This means that your IP address is shortened by

Google within the member states of the European Union or other contracting states to the Agreement on the European Economic Area. Exceptionally, only in rare cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google states that the IP address transmitted by your browser will not be merged with other Google data within the scope of Google Analytics.

You can obtain further information on the processing of data by Google here:

https://policies.google.com/privacy

2. Purpose of the data processing

We use Google Analytics to evaluate the use of our online presence and to generate reports about the activities on our website. The reports are used to analyse the performance of our website and to target advertising to those people who have already expressed an initial interest by visiting our site.

3. Legal basis for the processing of personal data

The legal basis for the processing of the user’s personal data is, in principle, the user’s consent in accordance with Art. 6(1) (a) GDPR.

4. Duration of the storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law.

5. Exercising your rights

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.

You can find further information on objection and removal options vis-à-vis Google at: https://policies.google.com/technologies/partner-sites

You can also prevent the collection of data generated by the cookie and related to your use of the online presence (incl. your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout? hl=de

You can deactivate the use of your personal data by Google using the following link: https://adssettings.google.de

Use of Google Ads Conversion Tracking

1. Scope of Processing of Personal Data  

We use Google Ads Conversion Tracking of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and its representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (Hereinafter referred to as Google). Google Conversion Tracking is used to shows what happens after a customer interacts with ads — whether they purchased a product, signed up for newsletters, called the business, or downloaded an app.

Google has strict security standards. Google Ads only collects data on sites and apps where tracking has been configured.

Further information on the collection and storage of data by Google can be found here:

https://policies.google.com/privacy?hl=en

2. Purpose of Data Processing  

The purpose for processing is to learn which keywords, ads, ad groups, and campaigns are best at driving valuable customer activity, understand return on investment (ROI) and make better informed decisions about ad spend, using Smart Bidding strategies (such as Maximize Conversions, target CPA, and target ROAS) that automatically optimize campaigns. This also allows us to find out how many customers may be interacting with ads on one device or browser and converting on another.

3. Legal Basis for the Processing of Personal Data  

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of Storage  

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law.

5. Exercising Your Rights  

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.

You may prevent the collection and processing of your personal data by Google by preventing the storage of cookies by third parties on your computer, by using the ’Do Not Track’ function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser. your IP address) to Google and to prevent the processing of this data by Google by downloading and installing the browser plug-in available under the following link:

https://tools.google.com/dlpage/gaoptout?hl=en

With the following link you can deactivate the use of your personal data by Google:

https://adssettings.google.com

Further information on objection and removal options against Google can be found at:

https://policies.google.com/privacy?hl=en

Use of Bit Form

1. Scope of Processing of Personal Data

We use Bit Form, a contact form builder plugin for WordPress websites, developed by Bit Apps. Bit Form is designed to create and manage various types of contact forms on our website. Bit Form allows us to create dynamic forms and ensure optimal web and server performance. This helps us increase our form completion rates and boost user satisfaction. Bit Form enhances WordPress GDPR compliance by not collecting or storing personal data from your forms. Works hand in hand with WordPress’s native GDPR features for compliance.

2. Purpose of Data Processing  

The primary purpose of using Bit Forms is to facilitate user interactions and form submissions on our website. By analysing user submissions and interactions with our forms, we can improve the functionality of our site, respond efficiently to user inquiries, and tailor our communication to better meet user needs and preferences.

3. Legal Basis for the Processing of Personal Data

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of Storage 

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law.

5. Exercising Your Rights  

You have the right to withdraw your consent to the processing of your personal data under data protection law at any time. The withdrawal of consent does not affect the legality of processing conducted based on consent before its withdrawal.

You can exercise your rights, including requesting the deletion or modification of your data, by contacting us directly, especially in cases where you have previously submitted personal data through Bit Forms.

For more information about how Bit Apps processes personal data and the rights of users, please refer to the privacy policy of Bit Apps at: https://bitapps.pro/privacy-policy

Use of Zoho CRM

1. Scope of Processing of Personal Data  

We use Zoho CRM, a comprehensive solution provided by the Zoho Group, including its European entity Zoho Corporation GmbH (Trinkausstr. 7, 40213 Düsseldorf, Germany), for the distribution of our newsletters. Zoho CRM plays a central role in our digital marketing campaigns and initiatives, serving as an integrated software solution that supports our sales, marketing, and customer support activities. By consolidating processes, policies, and personnel within a single platform, Zoho CRM enables us to streamline operations and enhance efficiency across various facets of our business.

2. Purpose of Data Processing  

The primary purpose of using Zoho CRM is the distribution of our newsletters. This is intended to help us boost our sales, make our business processes more efficient and improve our customer satisfaction.

3. Legal Basis for the Processing of Personal Data  

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration de Storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Exercising your Rights

You have the right to withdraw your consent to the processing of your personal data under data protection law at any time. The withdrawal of consent does not affect the legality of processing conducted based on consent before its withdrawal.

You can exercise your rights, including requesting the deletion or modification of your data, by contacting us directly.

For more information about how Zoho processes personal data and the rights of users, please refer to the privacy policy of Zoho at: https://www.zoho.com/privacy.html

Use of Google Webfonts

1. Scope of Processing of Personal Data  

We use Google web fonts of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and its representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (Hereinafter referred to as Google). The web fonts are transferred to the browser’s cache when the page is called up in order to be able to use them for the visually improved display of various information. If the browser does not support Google Web Fonts or does not allow access, the text will be displayed in a default font. When the page is accessed, no cookies are stored for the online presence visitor. Data transmitted in connection with the page view is sent to resource-specific domains such as https://fonts.googleapis.com or https://fonts.gstatic.com. It may be used to store and analyse personal data, in particular user activity (in particular which pages have been visited and which elements have been clicked on) and device and browser information (in particular IP address and operating system).

The data will not be associated with any data that may be collected or used in connection with the parallel use of authenticated Google services such as Gmail.

For more information about the collection and storage of data by Google, please visit:

https://policies.google.com/privacy?hl=en-GB

2. Purpose of Data Processing

The use of Google Webfonts serves an appealing representation of our texts. If your browser does not support this feature, a standard font will be used by your computer to display it.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law.

5. Exercising your rights

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.

You can prevent the collection and processing of your personal data by Google by preventing the storage of cookies from third parties on your computer, by using the ”Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser or by using a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser. With the following link you can deactivate the use of your personal data by Google: https://adssettings.google.com

Further information on objection and removal options against Google can be found at: https://policies.google.com/privacy?hl=en-GB

Use of Google Tag Manager

1. Scope of processing of personal data

We use the Google Tag Manager (https://marketingplatform.google.com/about/tag-manager/) of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and its representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (Hereinafter referred to as Google). With Google Tag Manager, tags from Google and third-party services can be managed and bundled and embedded on an online presence. Tags are small code elements on an online presence that are used, among other things, to measure visitor numbers and behavior, capture the impact of online advertising and social channels, use remarketing and targeting, and test and optimize online presences. When a user visits the online presence, the current tag configuration is sent to the user’s browser. It contains statements about which tags are to be triggered. Google Tag Manager triggers other tags that may themselves collect data. You will find information on this in the passages on the use of the corresponding services in this data protection declaration. Google Tag Manager does not access this data. For more information about the Google Tag Manager, please visit https://marketingplatform.google.com/about/tag-manager/features/ and see Google’s privacy policy: https://policies.google.com/privacy?hl=en

2. Purpose of data processing

The purpose of the processing of personal data lies in the collected and clear administration as well as an efficient integration of the services of third parties.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law. Advertising data in server logs is anonymized by Google’s own statements to delete parts of the IP address and cookie information after 9 and 18 months respectively.

5. Exercising your rights

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.

You may prevent the collection and processing of your personal data by Google by preventing the storage of cookies by third parties on your computer, by using the ’Do Not Track’ function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser. You can also prevent the collection of data generated by the cookie and related to your use of the online presence (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en

With the following link you can deactivate the use of your personal data by Google:

https://adssettings.google.de

Further information on objection and removal options against Google can be found at: https://policies.google.com/privacy?gl=EN&hl=en

Use of Usercentrics

1. Scope of processing of personal data

We use the Consent Manament Platform Usercentrics of the Usercentrics GmbH, Rosental 4, 80331 Munich, Germany (hereinafter referred to as Usercentrics). Usercentrics enables us to obtain the consent of the user for data processing, to administer it and to document it in a legally compliant manner. The following data are processed:

  • Date and time of visit
  • Device information
  • Browser information
  • Anonymised IP address
  • Opt-in and Opt-out data

The data are processed geographically in the European Union.

Further information on the collection and storage of data by Usercentrics can be found here:

https://usercentrics.com/privacy-policy

2. Purpose of data processing

The processing of personal data serves to comply with the legal obligations of the UGDPR and other data protection regulations.

3. Legal basis for the processing of personal data

The legal basis for data processing is Art. 6 (1) (f) GDPR. Our legitimate interest lies in the purposes of data processing mentioned under 2.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this privacy policy, until you revoke your consent to its storage, or as required by law.

5. Exercising your rights

You may prevent Usercentrics from collecting and processing your personal data by preventing the storage of third-party cookies on your computer, by using the ’Do Not Track’ feature of a supporting browser, by disabling the execution of script code in your browser, or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

For more information about objection and removal options regarding Usercentrics, please visit: https://usercentrics.com/privacy-policy/

Integration of third-party services via external service providers

1. Description and scope of data processing

We integrate certain plugins on our website via external service providers in the form of content delivery networks. When you access our website, a connection is established to the servers of the providers used by us to retrieve content and store it in the cache of the user’s browser. This allows personal data to be stored and evaluated in server log files, in particular device and browser information (e.g. IP address and operating system). We use the following services:

  • Google Tag Manager
2. Purpose of data processing

The use of the functions of these services serves the delivery and acceleration of online applications and content.

3. Legal basis for data processing

This data is collected on the basis of Art. 6 (1) (f) GDPR. The website operator has a justified interest in the technically correct presentation and optimization of the website.

4. Duration of storage

Your personal information will be retained for as long as necessary to fulfil the purposes described in this Privacy Policy or as required by law.

5. Exercising your rights

You can find further information about objection and removal options regarding Google Tag Manager at:

https://policies.google.com/privacy

This privacy policy has been created with the assistance of DataGuard.