Articles Sustainable Marketing From Usage to Experience (written by Michael Schmidt) Why I Feel Affection for Mobility Experiences Michael Schmidt shares his thoughts about the feeling that will bring us all to the therapist anyway: why do we care about machines? Read more Amir Tavakolian Director Business Development 12/15/2023
Articles Sustainable Marketing Change vs. Crisis Picking Words in Marketing & Communications Language is one of the most effective tools in communication. Are marketers aware of that in communicating the climate crisis? Read more Amir Tavakolian Director Business Development 10/31/2023
Studies Sustainable Marketing VI Whitepaper Navigating through the Future of Automotive Marketing In our newest industry report you'll learn what you can do to be a part of the mobility change instead of simply reacting to it. Read more Amir Tavakolian Director Business Development 06/26/2023
Articles Sustainable Marketing Gender in Advertising How to Get Rid of the Male Gaze in Creative Campaigns The world of advertising is full of male point-of-views and the marketing industry has long been dominated by men. But there are counter examples. Read more on linkedin.com Michael Schmidt Creative Director 07/01/2022
Articles Sustainable Marketing Gender in Advertising When Female Leaders Take over Marketing Teams – What Changes? When marketing teams switch from male to female leadership, there is something in the air. Read more on medium.com Michael Schmidt Creative Director 05/27/2022