Articles Leadership Thoughts of an evolving leader When everyone becomes a leader — how do we build teams in the future? In corporate, it seems titles are handed out to justify a pay rise. But who will be doing the work, if all experts will become leaders? Read more on medium.com Marc Emmanuel Craft Master Software Development 06/22/2023
Articles Sustainable Marketing Sustainable Marketing Are agencies bound to be the next green washers? Some agencies want to formalise their sustainability efforts by 2024. Is this another way to outshine themselves with shallow certificates? Read more on LinkedIn.com Michael Schmidt Creative Director 05/08/2023
Articles Digital HR Digital HR You don't make friends while working remotely Is working remotely a relationship killer – or do we just have to rethink the concept of friendship with our coworkers? Learn more on linkedin.com Kirsten Heller Executive Board Member / HR 03/10/2023
Articles Leadership Thoughts of an evolving leader Leading despite the age gap Working with more experienced team members has its perks: with them, you have to listen and learn. Read more on medium.com Marc Emmanuel Craft Master Software Development 02/23/2023
Articles Sustainable Marketing The best-selling EVs are bicycles Vehicles that don’t release steam are picking up steam Imagine a truly free market for personal mobility and you'll see that the auto industry has a huge strategic problem. Read more on linkedin.com Michael Schmidt Creative Director 02/03/2023
Articles Leadership Thoughts of an evolving leader From coding to problem solving with AI Developers need to be able to focus on their core skills. AI enables their transition from coding to actual problem solving. Read more on medium.com Marc Emmanuel Craft Master Software Development 01/30/2023
Articles Leadership Thoughts of an evolving leader Does your team just follow the rules – or thrive on a common understanding? As a leader, you want your team to form a common understanding instead of just following the rules. But how does that exactly work? Read more on medium.com Marc Emmanuel Craft Master Software Development 01/11/2023
Articles Sustainable Marketing The New York Times has been pondering this question a decade ago with unconclusive results: What can you believe in green marketing? The marketing world is full of claims of a “greener” or “emission-reduced” future in advertising media. But is it all worth the hype? Read more on LinkedIn.com Michael Schmidt Creative Director 12/13/2022
Articles MACH Architecture #MACH #MachAlliance #localization #headless How MACH helps accelerate localization efforts – and how we leveraged that with a smart little app Localization is not only underestimated when companies venture into new markets for the first time: It's a rarely optimized process. Read more on linkedin.com Timo Mayer Executive Board Member / Director Software Development 11/23/2022
Articles Decision Making Guest commentary on horizont.at Metaverse – what to do there? Facebook has been called Meta for a year now. This commitment has not wavered – despite massive losses and various doubts. Read more on horizont.at Michael Schmidt Creative Director 10/25/2022
Articles Leadership Thoughts of an evolving leader About Mentoring and Trust There is no bigger approval as a leader than your employees coming to you for help and mentorship. Read more on medium.com Marc Emmanuel Craft Master Software Development 10/10/2022
Articles MACH Architecture #MACH #MachAlliance #composable #headless #saas Buying multiple SaaS products takes time and effort Most companies are not yet prepared for this. Read more on linkedin.com Timo Mayer Executive Board Member / Director Software Development 08/31/2022
Articles Leadership Thoughts of an evolving leader What I learned from television series Onboarding is an important topic. It so happens, that TV series give an important example of how to champion it. Read more on medium.com Marc Emmanuel Craft Master Software Development 07/18/2022
Articles Sustainable Marketing The change of the world of advertising The male gaze in creative campaigns The world of advertising is full of male point-of-views and the marketing industry has long been dominated by men. But there are counter examples. Read more on linkedin.com Michael Schmidt Creative Director 07/01/2022
Articles Decision Making Unexpected marketing strategies The real cake mix insight isn’t what you think it is Exceptions make the difference, or: what baking mixes have to do with marketing strategies. Read more on medium.com Iqbal Mohammed Head of Strategy & Innovation 05/31/2022
Articles Sustainable Marketing Marketing in times of societal change Female marketing leaders When marketing teams switch from male to female leadership, there is something in the air. Read more on medium.com Michael Schmidt Creative Director 05/27/2022