Let’s go Deeper

"When I look back at my time as a junior software developer, I enjoyed the freedom of being allowed to make mistakes. Nowadays, I would call this a luxury we have to fight for." - says Marc Emmanuel about the impact AI has on the Software Engineering craft.

Legacy code has a negative reputation. Rightly so? The question arises whether legacy code should be renewed in general, or whether it is worth keeping.

In corporate, it seems titles are handed out to justify a pay rise. But who will be doing the work, if all experts will become leaders?

Imagine a truly free market for personal mobility and you'll see that the auto industry has a huge strategic problem.

Developers need to be able to focus on their core skills. AI enables their transition from coding to actual problem solving.

As a leader, you want your team to form a common understanding instead of just following the rules. But how does that exactly work?

The marketing world is full of claims of a “greener” or “emission-reduced” future in advertising media. But is it all worth the hype?

Localization is not only underestimated when companies venture into new markets for the first time: It's a rarely optimized process.

Onboarding is an important topic. It so happens, that TV series give an important example of how to champion it.

The world of advertising is full of male point-of-views and the marketing industry has long been dominated by men. But there are counter examples.

Exceptions make the difference, or: what baking mixes have to do with marketing strategies.

When marketing teams switch from male to female leadership, there is something in the air.