Are you passionate about performance marketing with a measurable contribution to your clients' goals? The Meta Business Manager is your second home? Do you know what CPC, CPA, ROAS and CTR stand for? Do you love sharing your knowledge on this topic with your clients and advising them strategically? Then apply now as a Paid Media Marketing Manager at Virtual Identity!
What you will do:
- Create and execute digital media strategies/media plans
- Execute ad booking and optimization firsthand on Meta, LinkedIn, Pinterest, TikTok, and Google, with and without paid media automation tools like Revealbot
- Configure and implement tracking setups in Google Tag Manager for accurate data collection
- Create insightful data visualizations using tools like Looker Studio, Tableau, and Adverity
- Analyze digital campaign data and extract valuable insights for our clients and in-house creative team
- Provide in-depth digital guidance to clients, sharing your expertise in the digital marketing area
What we expect:
- At least 3 years work experience in digital marketing, preferably in an agency, thereof at least 2 years as performance marketing manager, paid media manager, digital campaign manager or similar position
- Proficiency in handling the Meta Business Manager is a must-have for this position, experience with other ad managers (Google, TikTok, LinkedIn, Pinterest) is an advantage
- A keen awareness of current industry trends and developments
- High willingness to engage in regular professional development and take on new challenges and tasks that you have never done before
- High degree of self-organization
- Continuous questioning of existing processes in search of more effective and efficient ways of working
- Your annual gross salary for this full-time position as an Intermediate starts at € 38.000. How much more your salary will be depends on your qualifications, experience and commitment