Austrian Airlines stands for Austria like hardly any other brand worldwide. Now the airline takes off with a fresh approach in social media: VI will provide strategic and operational support to its prominent new client.
The digital agency, which also has a location in Vienna, beat out several competitors in the several month-long selection process. It has been working as the social media lead agency for Austrian Airlines since the beginning of April.
The agency’s extensive portfolio will come in handy when handling the strategic realignment of social media channels as well as content production and distribution. The use of paid media – including tracking and reporting – as well as consulting in community management and crisis communication are part of the comprehensive service package.
VI’s expertise in the digital sector, especially for mobility providers, as well as its creativity and high understanding of the brand, combined with a media-adequate implementation, played a crucial role in winning the pitch.
It is about creative impulses that make Austrian Airlines come alive as an Austrian landmark.
After the challenges of the past years, especially due to the pandemic, Austrian Airlines will be taking off this year with several milestones that will bring fresh air to the company: The launch of the new brand campaign or the fleet growth respectively the modernisation of its long-haul fleet. For the airline, it is a matter of being a leader in all areas and therefore becoming a pioneer in the digital and social media sectors, too.
The declared goal is taking social media to the next level and using it in such a way that it demonstrably contributes to the success of the company. Great attention will be paid to data-oriented decisions.
For Amir Tavakolian, Managing Director of Virtual Identity GmbH in Vienna, Austrian Airlines is a special client. It is a brand with a history, a strong connection to Austria and high charisma. He says that in terms of content, the task is in an exciting and challenging area in the field of mobility. The VI team is looking forward to supporting Austrian on this journey with creativity, strategic vision, and operational know-how.
“We are looking forward to working with Virtual Identity to bring our brand values even more to life in our social media channels and make them tangible for our followers,” says Aniela Sulej, Head of Marketing at Austrian Airlines. She adds:
"We are thrilled that Virtual Identity was able to convince us with their deep understanding of our brand, their strong creative and strategic concept as well as high professional competence."