How users find and consume information and products is undergoing a fundamental shift with the rise of Large Language Models (LLMs) like ChatGPT and the deep integration of Generative AI (GenAI) into established search engines. To remain visible in this new landscape, you need Generative AI Optimization (GAIO).
Does this concern you too?
- Declining Organic Traffic: Gartner predicts that by 2028, brands’ organic search traffic will drop by 50% or more as users increasingly rely on AI-powered search and chatbots.
- The Power of Zero-Click Searches: Nearly 60% of all searches on Google already result in zero clicks—and this trend is only increasing. How can your brand stay visible when users don’t even visit websites anymore?
- Natural Conversation as the Future of Interaction: AI is fundamentally changing our relationship with technology. Voice, as the most natural form of human interaction, is becoming the dominant interface. How can we leverage this?
- Relevance Through Empathetic Content: AI chatbots are increasingly acting as gatekeepers. Your content only unfolds its full potential if it is conveyed empathetically by these systems. How can you strengthen brand authority and optimize technical platforms for Agent Experience (AX)?
- Strategies for the Future: Which tools can help you continuously monitor and improve your digital presence? From analyzing the status quo and optimizing your technical platforms to developing a community and creators economy strategy – we’ll show you how to stay ahead of the competition.
Our team of experts is happy to get you ready for AI-powered search.
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