Virtual Identity was entrusted with bringing the Innomotics lime and power grey alive online. Each division had its own established pages under the global website, but this wasn’t just a CMS migration with new colours. The aim was to rethink, not to repaint.
Only 1/3 of insurance policies are taken out by women. This can lead to problems in case of an emergency or in old age. With the launch of our #GeneraliFragen campaign, we aimed to draw people's attention to gender inequality in the insurance sector.
